Abellán

Branding

From the hands of the murciano percussionist Pepe Abellán, after an entire life dedicated to the “cajon flamenco”, the Abellán brand was born. It is, amongst other things, about a method with more than 15 years of experience, which guarantees a simple process of learning “cajon flamenco”, without any previous musical knowledge. As he himself says: “My dream is to take “cajon flamendo” and percussion to every corner of the world, as I understand music as some kind of universal language that can connect people of different nationalities, ages and cultures”.

Pepe Abellán called upon us to develop his new brand’s visual identity, which would consist on: music didactical, his own line of “cajones” and different shows.

To represent what the brand is all about, we decided to create a strong, simple and direct visual identity with the intention of making it a referent in the percussion field. Starting with the base of the  “cajon” as the main element (in perspective), mixed with the initial of the brand (“A”), we managed to create a very personal stamp, very professional, striking, strong and memorable. A project that goes from creating the visual identity, to the verbal identity, the communication elements and product design.

Ultmately, a brand created for all the percussion and music passionates. What are you waiting for, make your own rhythm!

Inspiration

Branding Abellán por Drool estudio creativo - 1
Branding Abellán por Drool estudio creativo - 2

Project

Logotipo Abellán por Drool estudio creativo - 1
Logotipo Abellán por Drool estudio creativo - 2
Branding Abellán por Drool estudio creativo - 1
Branding Abellán por Drool estudio creativo - 2
Branding Abellán por Drool estudio creativo - 3
Branding Abellán por Drool estudio creativo - 4
Branding Abellán por Drool estudio creativo - 5
Branding Abellán por Drool estudio creativo - 6
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Branding Abellán por Drool estudio creativo - 8
Branding Abellán por Drool estudio creativo - 9
Branding Abellán por Drool estudio creativo - 10
Branding Abellán por Drool estudio creativo - 11
Flyer Abellán por Drool estudio creativo - 1
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Making of

Logotipo Abellán por Drool estudio creativo - 3
Logotipo Abellán por Drool estudio creativo - 4
Logotipo Abellán por Drool estudio creativo - 5
Branding Abellán por Drool estudio creativo - 15
Branding Abellán por Drool estudio creativo - 16
Branding Abellán por Drool estudio creativo - 17
Branding Abellán por Drool estudio creativo - 18
Logotipo Abellán por Drool estudio creativo - 6
Logotipo Abellán por Drool estudio creativo - 7
Logotipo Abellán por Drool estudio creativo - 8
Flyer Abellán por Drool estudio creativo - 3
Flyer Abellán por Drool estudio creativo - 4

Credits

Client:
Abellán

Art Direction:
Drool Studio

Concept:
Edu Martínez

Creative Director:
Fernando José Navarro
Edu Martínez

Art Director // Graphic Design:
Fernando José Navarro
Edu Martínez