Apretada Records

Branding

A new record label is born, “Apretada Records”. Their goal is to exclusively sign rock productions in their pure form. Echoes, gravity-challenging toupees, skinny pants and black leather jackets; the 80s are here and they came to stay.

Juan Cassinello (son of the spanish rock’n’roll singer Jota Cassinello) contacted us to develop the visual identity for his brand-new record label “Apretada Records”. We found out the direct link between the mythical rock toupees and the acoustic holes in their guitars, all mixed with retro tones, getting a unique and strong brand.

Inspiration

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Project

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Making of

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Credits

Client:
Apretada Records

Art Direction:
Drool Studio

Creative Director:
Fernando José Navarro

Art Director:
Fernando José Navarro

Graphic Design:
Fernando José Navarro
Edu Martínez