Lilian Urquieta

Branding / Web

Lilian Urquieta is an accessory production and design brand based on La Herradura, Granada. Amongst their personal concerns and their focus on improving, they develop a work that goes beyond traditional fashion, all charged with originality, illusion and love, that, in the end, is a reflection of theirselves. Any of their works is artisan, handcrafted, being themselves the entrusted of all the creation process: from the very first design to the last stitch or brushstroke.

This original artisan fashion firm contacted our creative study to restyle their brand and do the design and development of their new online shop. They wanted a brand image that was a true reflection of their years of experience, of their professionalism and their passion of the design of unique accesories.

Once we established all the project objectives, with thread and thimble and after an intense research, we set as main target the defining of a visual identity as versatile as possible, adaptable to any print or digital format amongst all of their product range. Their new brand, unlike the old one, had to be legible and recognizable with a single glance, that’s why we based all the brand design on a non slab typeface with a condensed touch that guaranteed us a serious, elegant and modern aspect. Within the identity, we made a little reference to the place that serves them as inspiration for their creations, La Herradura, that, as well, contributes with additional values for the brand such as “good luck”.

For the development of their e-commerce, we proposed a clean website where the central axis was the usability and navigation and the ability of showing their products in all of their splendor, giving the spotlight that some unique and exiting creations deserve.

 

View web Lilian Urquieta 

Inspiration

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Project

Logotipo Lilian Urquieta por Drool estudio creativo - 1
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Branding Lilian Urquieta por Drool estudio creativo - 2
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Diseño web Lilian Urquieta por Drool estudio creativo - 1
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Making of

Logotipo Lilian Urquieta por Drool estudio creativo - 4
Logotipo Lilian Urquieta por Drool estudio creativo - 5
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Branding Lilian Urquieta por Drool estudio creativo - 9
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Branding Lilian Urquieta por Drool estudio creativo - 12
Branding Lilian Urquieta por Drool estudio creativo - 13
Branding Lilian Urquieta por Drool estudio creativo - 10
Diseño web Lilian Urquieta por Drool estudio creativo - 6
Diseño web Lilian Urquieta por Drool estudio creativo - 8
Diseño web Lilian Urquieta por Drool estudio creativo - 9
Diseño web Lilian Urquieta por Drool estudio creativo - 7

Credits

Client:
Lilian Urquieta

Art Direction:
Drool Studio

Concept:
Edu Martínez

Creative Director:
Fernando José Navarro
Edu Martínez

Art Director / Graphic Designer:
Fernando José Navarro
Edu Martínez

Web Code:
Juan Carlos Ruiz