Bee Social

Branding / Web design

Bee Social is an agency that’s been dedicated with “pixel and soul” to the digital world since 2010, offering all services in the online marketing field. They believe with eyes closed that social networks and the internet are an inexhaustible source of relations, content and people. As big professionals they know that the key is to connect persons with brands in an emotional and natural way, beyond the mere commercial value.

Cris Alcázar, the queen bee of Bee Social, got in touch with us with the need of making an evolution and a change in her business. After a first analysis, we proposed to restyle her brand and the design and development of her new website after that.

We proposed a restyling of her actual visual identity because the current needs require brands to be versatile amongst the applications, and be shown always in the best conditions and show branding coherence. We took the brand icon, the Bee Social bee, to the beauty saloon to obtain purer and rounder shapes that will allow the brand to be portrayed best in digital and physical mediums.

The typeface also suffered a substantial change, given that the new brand design needed a more heavy visual and simpler shapes with the “bee” touch. Something more coherent with the new impulse the business is living nowadays. With all this in mind, we chose a less detailed and kinder typeface that would work well in small sizes. We also widened the color palette, which allowed us to generate a bigger and more versatile graphic universe so they bees could shine everywhere. As it can be seen, the new brand has improved in every application showing the versatility and visual impact that we were looking for.

Once we designed the new visual identity, we moved on to the website design, with the premise of obtaining a digital environment where we could show the hard work of the bees and a site where the user could fly free through a customized space full of color and kind shapes, using attractive graphic resources designed just for the occasion, and smooth animations of the different elements. Now, the bees can conquer every device because their new website is responsive and can be perfectly browsed in any device.

 

View Bee Social web

Inspiration

Branding diseño web Bee Social por Drool estudio creativo - 1

Project

Logotipo Bee Social por Drool estudio creativo - 1
Logotipo Bee Social por Drool estudio creativo - 2
Logotipo Bee Social por Drool estudio creativo - 3
Identidad corporativa Bee Social por Drool estudio creativo - 2
Identidad corporativa Bee Social por Drool estudio creativo - 1
Diseño web Bee Social por Drool estudio creativo - 1
Diseño web Bee Social por Drool estudio creativo - 2
Diseño web Bee Social por Drool estudio creativo - 5
Diseño web Bee Social por Drool estudio creativo - 4
Diseño web Bee Social por Drool estudio creativo - 5
Identidad corporativa Bee Social por Drool estudio creativo - 3

Making of

Branding diseño web Bee Social por Drool estudio creativo - 2
Branding diseño web Bee Social por Drool estudio creativo - 3
Diseño web Bee Social por Drool estudio creativo - 6
Diseño web Bee Social por Drool estudio creativo - 7
Diseño web Bee Social por Drool estudio creativo - 8
Diseño web Bee Social por Drool estudio creativo - 9
Diseño web Bee Social por Drool estudio creativo - 10
Diseño web Bee Social por Drool estudio creativo - 11
Diseño web Bee Social por Drool estudio creativo - 12
Diseño web Bee Social por Drool estudio creativo - 13

Credits

Client:
Bee Social

Art Direction:
Drool Studio

Concept:
Fernando José Navarro
Edu Martínez

Creative Director:
Fernando José Navarro
Edu Martínez

Art Director / Graphic Design:
Fernando José Navarro
Edu Martínez

Web Code:
Juan Carlos Ruiz

Animation:
Fernando José Navarro
Juan Carlos Ruiz