Workiu

Branding / Web design

Workiu was born with a main target in mind: to make available to everyone the possibility of finding a job, either looking for one or looking for the perfect worker for your business. Thanks to Workiu, workers can show their skills more deeply than just in the paper, adding they personal data, studies and experience in a different way. Also, for the companies, they are starting a new way of doing things, allowing them to publish their offers in an original, creative and easy way with the possibility of looking for candidates with video-offers.

This young and funny branding project came to our table, in which we had to generate a naming, a visual identity, a graphic universe, and, above else, something as special as their online platform. We put our working clothes on and we looked for a simple and memorable naming, that should work globally and implied some of the essential points: help the candidates and companies to show their offers and jobs. For the logo, we played with the main feature of the platform, video, and the first letter of the name, obtaining a conceptual, memorable, modern and strong-looking brand.

Project

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Making of

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Credits

Client:
Workiu

Art Direction:
Drool Studio

Concept:
Fernando José Navarro
Edu Martínez

Creative Director:
Fernando José Navarro
Edu Martínez

Art Director / Graphic Design:
Fernando José Navarro
Edu Martínez