Dudes of Hazard

Branding / Motion graphics

Zoopy Tv is an online television producer brand based in South Africa. This television producer broadcasts its content via web, mixing their website with a community where users share video, audio and pictures. The major use of the platform comes from mobile devices.

Thanks to our previous ID animation project and the great reception, Zoopy commissioned us to design the brand and ID package for their upcoming show “Dudes of Hazard”.

“Dudes of Hazard” is starred by three brothers that make challenges jackass style. We created a very juvenile image, with a radical touch, representing the spirit of the show.

During the development of this project, some member of our team had to go through some strange trial…

Project

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LOGO

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Making of

For developing this project we used a technique cocktail: photographic elements, retouching, illustration, vectorial design, 3D animation, 2D animation, stop motion… With this mix and taking care of every detail, the result was solid and at the same time was fun to develop through all the design techniques.

And because we know you are wondering… the answer is yes, the teddy bear was damaged every way imaginable :)

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Credits

Client:
Zoopy TV

Art & Motion Direction:
Drool Studio

Creative Director:
Fernando José Navarro
Jorge Artola

Concept:
Fernando José Navarro

Art Director / Graphic Design:
Fernando José Navarro
Jorge Artola

Motion Director:
Fernando José Navarro
Jorge Artola

Sound Design:
Zelig Sound