Onscreen

Branding / Motion graphics

Zoopy Tv is an online television producer brand based in South Africa. This television producer broadcasts its content via web, mixing their website with a community where users share video, audio and pictures. The major use of the platform comes from mobile devices.

This producer contacted us to restyle their brand, and consequently their animation ID Package for one of their star programs: Onscreen; a program that commented the new cinematographic launches.

For the new logo, we based on a simple idea: show the diversity of cinematographic styles in a different way, respecting that the display would work well either on screen or animated with the new proposal. For the animation, we wanted to represent the same range of styles with the use of various photographs where the two hosts go through recognisable historic cinema scenes.

Project

zoopy-tv-onscreen-rebrand-proyecto-01
zoopy-tv-onscreen-rebrand-proyecto-02
zoopy-tv-onscreen-rebrand-proyecto-03
zoopy-tv-onscreen-rebrand-proyecto-04
zoopy-tv-onscreen-rebrand-proyecto-05
zoopy-tv-onscreen-rebrand-proyecto-06
zoopy-tv-onscreen-rebrand-proyecto-07
zoopy-tv-onscreen-rebrand-proyecto-08
zoopy-tv-onscreen-rebrand-proyecto-09
zoopy-tv-onscreen-rebrand-proyecto-10
zoopy-tv-onscreen-rebrand-proyecto-11
zoopy-tv-onscreen-rebrand-proyecto-12

LOGO

zoopy-tv-onscreen-rebrand-logo-01
zoopy-tv-onscreen-rebrand-logo-02
zoopy-tv-onscreen-rebrand-logo-03
zoopy-tv-onscreen-rebrand-logo-04
zoopy-tv-onscreen-rebrand-logo-05
zoopy-tv-onscreen-rebrand-logo-06
zoopy-tv-onscreen-rebrand-logo-07
zoopy-tv-onscreen-rebrand-logo-08
zoopy-tv-onscreen-rebrand-logo-09

Making of

zoopy-tv-onscreen-rebrand-makingof-01
zoopy-tv-onscreen-rebrand-makingof-02
zoopy-tv-onscreen-rebrand-makingof-03
zoopy-tv-onscreen-rebrand-makingof-04
zoopy-tv-onscreen-rebrand-makingof-05
zoopy-tv-onscreen-rebrand-logo-makingof-06
zoopy-tv-onscreen-rebrand-logo-makingof-07
zoopy-tv-onscreen-rebrand-logo-makingof-08
zoopy-tv-onscreen-rebrand-logo-makingof-09
zoopy-tv-onscreen-rebrand-logo-makingof-10

Credits

Client:
Zoopy TV

Art & Motion Direction:
Drool Studio

Creative Director:
Fernando José Navarro
Jorge Artola

Art Director / Graphic Design:
Fernando José Navarro
Jorge Artola

Motion Director:
Fernando José Navarro
Jorge Artola