Poleo

Branding

Poleo is a very special technology consulting firm, with a different view from its competition: A good technology development must always go together with a big load of design.

We received a call to create the brand for this unique technology company. We switched our minds to binary mode, and, after swimming in a zeros-and-ones ocean, we designed a very conceptual image based on one of the essential parts of programming: flow diagrams. From this concept we developed a logotype that came together a singular color and would function as a distinctive seal reflecting their vision on work and personality, in order to shine amongst the field companies.

Project

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Making of

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Credits

Client:
Poleo

Art Direction:
Drool Studio

Concept:
Fernando José Navarro
Edu Martínez

Creative Director:
Fernando José Navarro
Edu Martínez

Art Director / Graphic Design:
Fernando José Navarro
Edu Martínez