Señor Franklin

Branding

Señor Franklin is you online electric supplier. Either you are professional or particular, Señor Franklin has got the answer. This brand offers a complete range of products of every category, with an unbeatable quality/price ratio. Its main target is to be by your side, yo make your work easier, improve your life quality and make your home the most comfortable place in the world.

Rosendo Alcaraz wanted us to give his business a complete spin, a deep renovation from naming to the verbal and visual identity of his brand. It was a huge challenge for us.

We got down to work, and after a long research, we came out with a phrase that captivated us: “Electricity has to be accessible for everyone”. This was one of Benjamin Franklin’s dreams, an outstanding physician and one of the promoters of the electric light.

This is how Señor Franklin was born…

Inspiration

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Project

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Making of

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Credits

 

Client:
Señor Franklin

Art Direction:
Drool Studio

Concept:
Fernando José Navarro
Edu Martínez
Víctor Xavér

Creative Director:
Fernando José Navarro

Art Director / Graphic Design:
Fernando José Navarro

Photography:
Tomás Iniesta
Charly Sánchez