Wonderfool

Branding

Wonderfool was born with the need of creating an specialized brand in creating fondant structured cakes and some similar amazing creations. Wonderfool offers their client the opportunity of tasting every dream they are capable of dreaming, also having the ability of making funny events for every kind of celebration.

An incoming mail came to our box mail: the sweetest branding project that we ever made. We had the challenge of creating all the visual and verbal identity for this brand, of creating an entire universe to draw a whole phantasy and fun world, without losing professionalism.

We got down to work, and after a long sugar tasting, a funny research and the analysis of different names, we came to the conclusion that this passionate brand should revolve around color burst and a little of craziness, and the name could not be other than Wonderfool.

Inspiration

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Project

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Making of

For the visual identity development, we chose the handmade path, so we begun to get dirty with caramel syrup until our fingers got sticky and we were able to create a brand that represented the name values and the communication at the same time.

Once we had the brand’s personality, we applied it to the whole universe of it, even creating a sweet smelling business cards, creating a direct link to the brand through one of the strongest senses: the smell.

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Credits

Client:
Wonderfool

Art Direction:
Drool Studio

Concept:
Fernando José Navarro
Edu Martínez

Creative Director:
Fernando José Navarro
Edu Martínez

Art Director / Graphic Design:
Fernando José Navarro
Edu Martínez

Photography:
Tomás Iniesta