GAP

Motion graphics

GAP is an important north american company in the textile field, selling their products worldwide to a young public.

From Indonesia came this interesting challenge: creating a spot for the GAP brand, something that got us excited. The commission came with an interesting surprise challenge: the spot had to be done using still images with a little addition. The client wanted to see its product giving off attitude and to be shown in a visually strong way.

Our task was to make everything as dynamic as we could through animation. This creative challenge was based on making dynamic a still work. We took our neurons to the next level, and after a long testing process, we mixed the images with our own resources and animations specifically created for this work.

Project

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Making of

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Credits

Client:
GAP Jeans

Production Agency:
Eugene Mintaraga

Art & Motion Direction:
Drool Studio

Creative Director:
Fernando José Navarro
Jorge Artola

 

Art Director / Graphic Design:
Fernando José Navarro
Jorge Artola

Motion Director:
Fernando José Navarro
Jorge Artola