Voces del deporte

Motion graphics

Voces del Deporte (Sport voices) is a sport themed show broadcasted on the Television Murciana (Spain), basing its content on all the sports, athletes and teams around the Region de Murcia geography.

The Voces del Deporte team contacted us to invite us to the evolution of their show, at that time only on the radio. Our task was to create the ID package for their new television show.

A beautiful challenge for us, because we had to create an entire new ID, maintaining the aesthetic pattern used through the years. We maintained the minimalistic concept they had been using, giving it more strength and dynamism with the representation of different sports with basic shapes.

Project

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Making of

We played with basic graphic elements, taking them to the minimum recognizable shapes in the sports field, and more specifically, murciano sport. For the color palette, we thought that it would be interesting to use the colors defined by something as representative as the olympic rings.

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Credits

Client:
Voces del deporte

Art & Motion Direction:
Drool Studio

Creative Director:
Fernando José Navarro

 

Art Director / Graphic Design:
Fernando José Navarro

Motion Director:
Fernando José Navarro

Sound Design:
Edu Martínez